What's a CRM and How can it Help my Business?

When you first start a business, managing all the information about your customers and contacts is relatively easy. However, once your business starts to expand, and more employees and customers start to become a part of your business, there is plenty of data. While the growth and expansion of your business is a great thing, information is spread across spreadsheets, memories, notepads, etc. which brings about the need to organize it. This is where CRM, Customer Relationship Management, comes in.

How can CRM help?

CRM can be described as a class of software tools with which organizations keep track of information like purchase history, preferences, personal information, progress, and history. Moreover, it will track all information linked to all of your prospects and make all the information accessible...